I decided to make a glossary simply because this discipline is rife with jargon. In writing blog posts, I found myself prefacing my main point with hundreds of words explaining what a keyword or campaign is for a layperson. Since an understanding of these terms is required to be able to read almost any article that I would write on this topic, I decided to simply hyperlink to definitions.
I could link to Google’s definitions, but I consider those explanations too advanced for someone just starting to learn about this stuff. So I wrote out some key terms required for understanding Google Grants in what I consider to be easily accessible language. Because it is by necessity a simplification, I also include Google’s official definition as a link if you want to hear it from the horse’s mouth. The terms are ordered from simple ideas to more complex ideas rather than alphabetically. I welcome any feedback on this glossary. If you have any trouble understanding these definitions, please let me know as you are likely not alone and it is something that may need to be re-written.
Michael Rasko is a nonprofit marketing consultant who specializes in Google Grants. If you work with or for a nonprofit who is interested in starting or improving a Google Grants account, contact him to learn more about a one-month, no-commitment free trial. Included in the free trial is application assistance for new accounts and re-activation assistance for accounts that have been suspended for policy violations.
You can contact him for this reason or any other reason by filling out the contact form below or calling (503) 558-6500. If you do call and get voicemail, remember to leave a detailed message to differentiate yourself from the many robocalls that publicly listed phone numbers receive.