The bad news is that Google Grants applications can be tricky. The good news is that you only have to do it once for your nonprofit. Once you get an account approved, you get $329 in that account to spend on AdWords every day. That daily spend allotment recurs for you indefinitely as long as the program still exists and your account is in good standing. Nonprofits have gotten billions in free advertising this way.
Prove You Understand the Requirements
Do not start your application until you understand the compliance rules. When you apply, you need to build a complete campaign with conversions tracking set up correctly to prove that you have read and understood the compliance rules.
You can download the guide below to supplement your reading of Google’s official policy.
Eligible Nonprofits in the U.S.
Eligible nonprofits in the U.S. are those that have 501c3 status and are not a school or a hospital.
Some of my clients are educational and medical organizations, but these clients have a clear public benefit to their mission. They help underserved communities. With these gray areas in mind, you shouldn’t make assumptions that you’re ineligible. If you never apply, you may unknowingly be eligible and are missing out on tons of free web traffic.
If you are a nonprofit in another country that has Google Grants, you need to have your country’s equivalent status.
Never Enter Credit Card Information
You should never enter credit card information into an AdWords account that you are submitting for Google Grants. Even if you get warnings in red, do not enter credit card information. You can find countless people on help forums complaining about how they did not expect to be charged and are struggling to get reimbursed. Google has a policy against refunding those who accidentally enter credit card information.
If you don’t want to take the time to learn the compliance rules and how to make a perfect application, the easy button is messaging us about a no commitment free trial. By taking 5 minutes to provide us G4NP and Google Analytics access, we can make the application on your behalf.
If you take a look at the final page of our proposal, you’ll see that we only charge a one-time fee of $300 and it is fully guaranteed. If we can’t get you an account, we won’t charge you a thing.
Remember that every day you delay your application is $329 in web traffic you’re missing out on that you can’t get back.