Every Google Grants Account Needs Good Landing Pages and Relevant Searches
There are many things that you can do in a Google Grants account. So many, that at times it can be a little bewildering. In working with nonprofits, I’ve learned…
Dan Pallotta Argues for Nonprofit Overhead Spending
Every now and then, we hear rumors of a nonprofit executive who is extremely well-compensated. We see other nonprofits get lambasted in the media for not a large enough proportion…
Case Study 1: Wallow Foundation Increases Web Traffic by 5,500%
Learning how AdWords works can be a stressful endeavor. Any guide or blog on it is filled with jargon describing dozens of tools, rules, and ways to measure performance. But…
Big Changes to Google Grants Eligibility Rules
A lot of us were in for a big surprise this past Holiday Season. On December 13, 2017, Google sent an email to all Google Grants holders. They published this…
A Taoist Guide to Google AdWords
What is Wu Wei? Taoism teaches a concept known as “Wu Wei,” or “Without Doing.” Zhuang Zhou, a notable Taoist philosopher, tells a parable to explain Wu Wei. Here is…
- 1
- 2